Social media marketing for luxury tourism and hospitality brands.

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We build social media strategies that translate the character of a travel experience. Its beauty, its atmosphere, its story — into an online presence worth remembering.

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Special stays and journeys deserve an online presence that reflects their quality.

Behind every remarkable travel and hospitality brand are thoughtful details that shape how guests feel. The Social Compass Studio combines specialist social media strategy, storytelling and creative direction to bring those details to life — helping the right people discover your brand, understand what makes it different and build a connection long before they arrive.

How we bring your brand to life online

The Social Compass Studio offers a suite of services, built to establish brand presence and deliver meaningful growth — spanning social media management, strategy, content creation and influencer marketing, with the same rigour behind every client relationship.


  • Strategy-led social media management designed around your brand and goals — from content planning and posting to community management, optimisation and ongoing performance analysis.

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  • Our content production is grounded in strategy from the outset. Before a shoot, we consider where the assets will be used, who they need to reach and the role they should play within your wider marketing plan. The result is photography and video with a clear purpose — visually strong, brand-led and built to work across social.

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  • Carefully selected creator partnerships that introduce your brand and experience to new audiences — with clear communication and end-to-end management from outreach to campaign delivery.

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Built on a genuine understanding of travel and hospitality.

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A woman takes a photo of the bed with her smartphone in a hotel room.

Founder Melissa Sotomayor brings years of experience across luxury tourism, hospitality and touring productions, with a specialist understanding of how travel brands connect with audiences online. Her approach combines storytelling with a deep appreciation for the places and experiences that inspire people to travel.

Meet Melissa

Partnering with luxury travel and hospitality brands around the world.

What our clients say

"Melissa has played an important role in shaping and elevating Ecoventura's social media presence. She brought a level of consistency, creativity, and strategic thinking that has transformed our channels into a much more cohesive and compelling expression of the brand. What I particularly value is her ability to understand the nuances of a luxury travel brand and translate them into content that is both authentic and engaging. She has a strong instinct for what resonates with our audience while remaining mindful of our broader brand positioning and commercial objectives."

Doris Welsh, SVP Sales & Marketing, Ecoventura

"Melissa has a strong eye for capturing the details and atmosphere that make Alkira special. The content she created during her stay felt true to the property, and we've loved being able to use some of it across our own social media. She has a natural understanding of how to translate an experience into something engaging and authentic."

Emily Stygall, Owner, Alkira Eco-Glamping Retreat

"Melissa has a keen eye for social media and a strong understanding of how to build a meaningful and engaged community around a brand. In less than three years, she successfully positioned Galapagos Sky's social media presence, transforming Instagram into a powerful channel for brand discovery and audience growth. Her strategic approach, creativity, and consistency have not only strengthened the brand's digital presence but are now contributing to our revenue as Instagram continues to become an increasingly important source of travel inspiration and discovery."

Daniela Muñoz, Global Marketing Director, Ecoventura: Origin Theory Evolve & Galapagos Sky

Let’s make your social presence reflect the journeys you offer.

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