Build a social presence that gives travellers a reason to choose you.

In a competitive travel and hospitality landscape, attention alone isn't enough. Your social presence needs to communicate what sets your brand and experience apart and give the right people a reason to keep considering it. Our approach combines specialist hospitality social media strategy, content and creative direction to build recognition, strengthen connection and help your brand stay relevant throughout the decision-making journey.

Social Media Services

Social media works best when strategy, creative and day-to-day management are working towards the same goal. Our services are designed to give travel and hospitality brands clarity, stronger content and a more effective presence across the channels that matter.

What do our social media services look like?

  • A woman with long, dark hair writing in a notebook at a wooden desk with a laptop, smartphone, sticky notes, and pens, in a warmly lit room with wooden walls.

    Social Media Management

    Your social media should have a purpose beyond staying active.

    We shape the foundations of your presence — from audience definition and content pillars to planning, storytelling and community — then manage the day-to-day execution with consistency. The aim is a clearer, more cohesive presence that strengthens brand recognition, encourages meaningful engagement and supports your broader marketing priorities.


    Depending on your scope, this may include:

    • Social media strategy

    • Monthly content planning and posting

    • Social-first content

    • Copywriting

    • Community management

    • Performance reporting

    • Ongoing platform management

    *Rates start at $2,500 per month. Minimum 3-month commitment.

  • A woman with dark hair in a white sweater and black pants setting up a camera on a tripod in a hotel bathroom. Behind her are two orange robes hanging on the wall and a large bathtub.

    Content Creation

    Content that creates connection and a sense of place.

    Great travel content should help people imagine themselves there. We create social-first photo and video content that captures the atmosphere, details and experiences that make your brand distinctive — with every piece shaped around your audience and strategic objectives. From short-form video to photography, the goal is to build a versatile visual library that feels unmistakably yours and works across your social channels.

    Depending on your scope, this may include:

    • Social-first photography

    • Short-form video and Reels

    • On-location content creation

    • Video editing and post-production

    • Creative direction and shot planning

    • Content developed for campaigns and ongoing social use

    *Rates start at $2,000 with preferred pricing available for ongoing retainers.

  • Influencer Marketing

    The right partnership matters more than the biggest audience.

    Influencer marketing works best when the creator, audience and brand genuinely align. We identify and manage carefully selected partnerships that introduce your experience to relevant audiences through credible, engaging storytelling. From initial research and outreach through to campaign coordination and delivery, every collaboration is approached with clear objectives, thoughtful communication and attention to how the partnership reflects your brand.

    Depending on your scope, this may include:

    • Creator research and suitability assessment

    • Influencer outreach and relationship management

    • Partnership and campaign planning

    • Brief development and content coordination

    • Hosted stay or experience coordination

    • Campaign reporting and post-campaign review

    *Rates start at $2,000, with preferred pricing available for ongoing retainers.

  • A woman sitting at a small round table near a window, writing in a notebook with a camera in front of her, while a smartphone on a tripod records her.

    Social Media Marketing Consulting

    Clear direction for brands ready to approach social media more strategically.

    Sometimes an outside perspective is what brings the clearest way forward. For travel and hospitality brands managing social media in-house, the right strategy can bring clarity and direction.
    We provide guidance grounded in your brand, audience and business objectives — identifying opportunities, refining your content direction and building a practical social media strategy your team can confidently put into action.

    Depending on your scope, this may include:

    • Social media audit

    • Channel review and recommendations

    • Social media and content strategy

    • Content pillars and creative direction

    • Ongoing strategic consulting

    *Rates are based on individual requirements.

Partnering with luxury travel and hospitality brands around the world.

What our clients say

"Before Melissa, our socials didn't really reflect what we'd built. Sporadic posting, no presence on TikTok, no strategy. A few months and we'd hit 900K+ views on TikTok and grown Instagram engagement by 1.2k%. She made everything easy to understand, was patient and just easy to work with. The content actually looked like us. Finally felt like our online presence matched the real thing."

Ceri Little, Owner, Kanimbia Luxury Glamping

"Working with Melissa was such an easy and seamless experience. She filmed multiple Sound Circle sessions in batches, capturing plenty of content to build a strong content bank. She understood what I needed, edited and delivered everything quickly and efficiently, giving me a library of high-quality content I can continue using across my social media."

Lucy Ennis, Owner, Sound Circle

How our social media services work

Every travel and hospitality brand is different, so our approach begins with understanding yours. From your guest experience and audience to your wider marketing goals, we take the time to establish what your social media needs before shaping the strategy and content around it.

  • Discover

    We start with your brand.


    We get to know your business, current social presence and the challenges you may be facing. This gives us the context to understand where you are, what makes your brand distinctive and where social media can make the greatest contribution.

  • Define

    We build the direction.


    Those insights become a clear hospitality social media strategy, shaped around your objectives, audience and channels. We establish the content direction, priorities and opportunities that will guide the work ahead.

  • Create & Deliver

    We bring the strategy to life.


    With the foundations in place, we move into execution — from content planning to creative production, editing, copywriting, posting and community nurturing. Every element is created with your brand and goals in mind.

  • Learn & Refine

    We keep evolving the work.


    Social media should never operate on autopilot. We review performance, audience response and emerging opportunities to understand what is working, refine what comes next and keep your social presence moving in the right direction.

Start a conversation.

Whether you’re looking for ongoing social media management, stronger content or specialist strategic guidance, we’ll start by understanding your brand, your goals and where our support will be most valuable.